UIEtips: The 3 Qs for Great Experience Design

Jared Spool

October 6th, 2008

Here at User Interface Engineering, we’ve come up with three questions to help us determine if a team will produce designs that deliver great experiences. Teams that answer the questions positively, in our research, are more likely to succeed with great experiences.

What I think makes these questions magical is their diagnostic quality. From their answer, the team often know what they have to do next. So, the questions not only help us tell whether we’ll succeed or not, they help us understand where we can improve.

What are these magical questions? They deal with three important factors: vision, feedback, and culture. For a more detailed description, you’ll need to read today’s UIEtips article. There you can discover first hand whether their magic can work for you.

Read the article – The 3 Qs for Great Experience Design

How is your team dealing with the vision, feedback, and culture factors? We’d love to hear!

5 Responses to “UIEtips: The 3 Qs for Great Experience Design”

  1. Colin Says:

    You set a high bar with those three questions, Jared, but it’s a good one. In most places even three years would be well beyond the range of the organization’s vision, and three months would be recent for seeing customers in action. And many would claim they celebrate failure, while the fact is they don’t mind the fact of failure so much — but talking about it loud is punished severely.

    In an attempt to keep the bar equally high on your excellent copywriting skills, I’ll just mention that for something disgusting, the word is “grisly” rather than “grizzly” (which means gray-haired). You can happily delete this part of the comment. 🙂

  2. Jared Spool Says:

    @Colin: Glad you liked the article. I agree that the bar is set high, but that’s what separates those who are doing a great job from the rest.

    As for grisly vs. grizzly, that’s something I never knew. Learn something new every day. 🙂 (For those wondering what I’m talking about, it’s a reference to the email edition of the UIEtips, which you can sign up for here.

  3. Daniel Szuc Says:

    Great read and especially liked the point on “cultures that relish failure”.

  4. Cindy Lu Says:

    Very interesting article. I agree completely about these questions. However, it is very difficult to practice them. It will be great if you can provide more examples.

  5. Bertrand Says:

    This article was published nearly 3 years ago, and since then I’ve heard a slew of talks that you’ve given on this topic, claiming that these questions are based on research with lots of different user experience teams.

    3 years and you still haven’t published the data behind these assertions.

    How do we know that you’re not just making this stuff up? It makes a good story, but without any real data behind it, that’s all it is: a good story.

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