June 10th, 2009
Producing a usable design takes time, money, and resources. It also requires an organization’s dedication to focus on usability testing and customer needs throughout the entire design process.
Knowing how to sell usability testing will substantially help it get approved and supported by an organization. Most development teams we work with understand the benefits of usability testing, yet still struggle to communicate the value to stakeholders.
In today’s UIEtips newsletter, we look back on an article that former UIE staff member Christine Perfetti wrote in April 2007. The article, Five Techniques for Getting Buy-In for Usability Testing, discusses some of the best techniques for getting stakeholders onboard for testing. I think you’ll really enjoy it.
If you find this article interesting, I highly encourage you to attend the June 17 UIE Virtual Seminar on Upgrading Your UX Team,with Sarah Bloomer. In this seminar, Sarah will touch on how to get buy in for usability testing. Use the promotion code MYARCHIVE when you register and receive life-time access to the recording of this seminar at no additional charge.Tweet