UIEtips: Deriving Design Strategy from Market Maturity – Part 2

Jared Spool

August 19th, 2009

It’s very easy to fall into the thinking of one-size-fits all when it comes to the process of creating great designs. We want to believe there’s a single silver bullet method to tell us exactly what we need to do and when. But, unfortunately, it just doesn’t exist.

One of the most frequent phrases we utter is “it depends” and that is truer than ever when talking about the design process. A big part of the dependency is what the design needs to focus on to be competitive. And a big surprise for many designers is how that focus needs to change as as the market matures.

In today’s UIEtips, I continue with the second part of my article on how you can derive your design process strategy from market maturity. If you haven’t read part 1, you may want read that first. In this part, I talk about the mature stages, focusing on experience and commodity. I’m betting you’ll find what stage your designs fall into and some tips on what to look at as things change.

Does your team need to move from stage 2 (features) to stage 3 (experience)? Do you work on a design that moved all the way to stage 4 (commodity)? If so, we’d love to hear your experiences. Share your thoughts with us below.

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