UIEtips: Three Perils with Search Landing Pages

Jared Spool

December 15th, 2009

How is a search result like a thoughtful gift? The outcome exceeds the expectation.

Ok, that’s kind of a lame riddle, but it’s accurate nonetheless. When we get a wrapped present, we hope the unwrapping will produce something that delights us.

The same is true clicking on a search result. We anticipate it will serve our needs and provide everything we’re seeking.

Unfortunately, much of the time, it doesn’t. The shame is it’s completely preventable — careful thought and design could’ve resulted in a delightful user experience.

In this UIEtips, I talk about some perils we’ve seen when users clicked on sponsored links, only to be disappointed by the results. Read the article, Three Perils with Search Landing Pages.

In addition to sponsored links, you also need to take care of your organic search results. In this week’s UIE Virtual Seminar, we have Shari Thurow sharing critical tips and techniques for getting the most from your search optimization efforts. Don’t miss her webinar.

How do you determine what ads to show when search is involved? Share your thoughts below.

Add a Comment