SpoolCast: Crumlish and Malone Design the Social In

Brian Christiansen

April 9th, 2010

Duration: 34m | 19 MB
Recorded: March, 2010
Brian Christiansen, UIE Podcast Producer
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Christian Crumlish and Erin Malone


As soon as we saw Erin Malone and Christian Crumlish’s new book, Designing Social Interfaces, we knew you’d want to hear about their rich collection of social patterns and principles. An outgrowth from creating the Yahoo! Design Pattern Library, the book is a perfect repository for anyone planning, designing, and building social aspects into their applications.

The core fundamentals of people wanting to share, people wanting to connect to people, people wanting to feel like they have a social space to be a part of, aren’t going to change. —Erin

We’re excited to have both authors with us on the UIE Web App Masters Tour and we made sure to schedule this podcast with them so we could discuss the realm of social interfaces.

Jared Spool discusses several points with Erin and Christian, including,

  • How the book became a huge collection of social design elements and how people are using Designing Social Interfaces in the wild
  • Could a better understanding of social design patterns have helped Google launch Buzz with less blowback?
  • Expecting to build a community on your site, versus leveraging existing communities (for example, Facebook Connect)
  • The growth of social in new contexts (mobile, new audiences)

We tried to drive down to a bedrock level of principles of human behavioral drives and needs and tradeoffs that are fundamental to the dynamics of the system. If there are new trends… that part can be updated without throwing out the idea that you need to model people in your system. —Christian

Tune in for more from Erin and Christian, and join all of us at the Web App Masters tour to hear their Designing the Social In session, where they’ll highlight many real-life examples to kick start your app’s social life.

Web App Masters TourWant to learn more from Christian and Erin? See their session– Designing the Social In at the Web App Masters Tour

One Response to “SpoolCast: Crumlish and Malone Design the Social In”

  1. Designing Social Interfaces Says:

    […] first heard about this book while listening to a podcast with Christian Crumlish, Erin Malone, and Jared Spool as they discussed UX (User Experience). They talked about use patterns and how these can be applied over and over for a better user […]

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