June 9th, 2010
The search log, an often over-looked part of our site analytics, can offer a wealth of great information about how people interact with our design. We know, for example, that users often search for a keyword they don’t find on the screen, in essence creating their own link. Inspecting the search log can tell us what links are missing from the page, delivering us a bunch of productive changes to make to the site.
The best search logs contain more than just keywords. They tell us what page the user searched from and, if we’re lucky, which result the user chose. This information—where the user came from and where the user went after, can tell a story that becomes helpful and insightful.
In this issue of UIEtips, I go back to an article we published in January of this year. I walk through some of the questions we answer when we’re studying a client’s search log. We’ve had great success with both public-facing sites and intranets, yielding an amazing list of substantial improvements to our clients’ designs. I’m sure you’ll find them beneficial too.
Read the article – Spending Quality Time with Your Search Log
Finding the issues is just the first step to getting to these types of improvements. You need to know how to fix them. Which is where Peter Morville and Mark Burrell come in.
On Wednesday, June 23, Lou Rosenfeld will do a deep dive with search logs when he delivers the next UIE Virtual Seminar, Site Search Analytics. Lou will show you how to take advantage of your site’s query data to improve your users’ experience.
This is a must-attend seminar if you’re trying to get more from your site’s query data. Learn more about Lou’s Virtual Seminar.
Have you peered into your search log? We’d love to hear what you found. Join the discussion below.Tweet