June 29th, 2010
Here’s one way to try to get married: Go to a singles’ bar, walk up to every eligible candidate, stick out your hand, and ask, “Will you marry me?” Visit enough bars, talk to enough potential spouses, and, eventually, someone will say yes. At least that’s the theory behind the method.
Interestingly, many web-based applications use an identical method to entice users to sign up. Every user who shows up on the site gets an instant SIGN UP NOW! form, the web app version of MARRY ME! And, guess what? It doesn’t work any better.
Recently, we’ve been seeing different approaches to the sign up challenge. These introduce the user more gradually to the application’s benefits before asking them to sign up. Because the user experiences the benefits directly, they are more likely to follow through on the sign up process.
In today’s UIEtips, our good friend Luke Wroblewski shares his analysis of the gradual engagement process that Twitter’s been experimenting with. The results are amazing (29% pickup) and Luke’s analysis is fascinating.
Read the article, Gradual Engagement Boosts Twitter Sign-Up by 29%.
By the way, Doug Bowman, Twitter’s Creative Director, is sharing his perspective on these results at the Seattle UIE Web App Masters Tour, July 12 & 13. There are still seats to catch Luke and Doug, plus the other great Masters at this last stop on the tour.
Have you tried an approach of gradual engagement on your site? What’s been your experience with its success? We’d love to hear your experiences. Share them with us below.
Until July 8, register for Seattle and get $200 off when you use the promotion code TOURBLOG. Learn more about the tour at www.UIETour.comTweet