UIEtips: Capturing the Interesting Moments

Jared Spool

July 6th, 2010

I’ve always been in awe of high-speed photography, like the pictures of Harold Edgerton. You’ve probably seen his classics: shooting a bullet through an apple or what a drop of milk looks like when it collides with other milk.

What I love about these pictures is how he’s slowed down time. Once it’s slower, we can see details we couldn’t see before.

Turns out we need to slow down time when we’re designing sophisticated interactions. There’s a ton of things happening when we drag an object on the screen or scroll through text. If we want to ensure these interactions feel natural, we have to first slow down time so we can talk about what’s happening.

In today’s UIEtips, I talk about a technique that Bill Scott showed me for slowing down time. It’s called the Interesting Moments Grid and it’s a living deliverable that teams can use to describe what happens in the microseconds of an interaction’s lifetime. If you design interactions, I know you’ll find this fascinating.

Read the article, Capturing the Interesting Moments.

Bill Scott will share his technique and many of his Harold Edgerton-esque observations of on-screen interactions in his Web App Masters Tour presentation in Seattle, July 12-13. Bill’s been a favorite on the tour and you don’t want to miss his talk. Learn about his talk and the other 8 masters.

How do you slow down time when designing your interactions? We’d love to hear your experiences. Share your ideas with us below.

Web App Masters TourOur last Tour stop is in Seattle, July 12-13. Register by July 8 and get $200 off when you use the promotion code TOURBLOG. www.UIETour.com

2 Responses to “UIEtips: Capturing the Interesting Moments”

  1. greg Says:

    If you want a deeper explanation and downloadable template, go to:


  2. Daniel L Weinreb Says:

    If you like high-speed (slowed down) video, and want to see it used to great advantage in fun science experiments, watch the wonderful TV show “Mythbusters”. (This doesn’t have much to do with UIE, but it’s fun.)

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