January 18th, 2011
“We learned that it was all about getting the basics right,” the product manager told me, having just come back from a tour of observing multiple customers. “We can invest in all the nifty new features we want, but if we don’t get the product’s basic features to work right, our users don’t care.”
This was news to her. But it wasn’t news to me. That’s because “getting the basics right” is a basic tenet (no pun intended) of the Kano Model. Had the product manager known about this model and how it works, she wouldn’t have been so surprised by her customer’s reactions to new features.
In this UIEtips, we’ll closely inspect the Kano Model and see what it can bring us.
Read the article: Understanding The Kano Model – A Tool for Sophisticated Designers
Does the Kano Model explain things you’ve learned about your designs and your users? We’d love to hear about your experiences. Share them with us below.Tweet