January 25th, 2011
In my recent article, Understanding the Kano Model—A Tool for Sophisticated Designers, I called out Groupon’s copy as something that has a tendency to delight it’s readers:
Groupon generates delight through their clever use of advertising copy for the products they sell. For example, a recent ad for half-price gourmet brownies started with: “Without chocolate, the world would still be under the oppressive rule of the Turnip King and his tasteless parsnip army.” Groupon’s customers regularly say they find the clever copy delightful.
Well, here’s a public guide that explains the basics behind Groupon’s often entertaining copy: The Public Groupon Voice Guide.