UIEtips: Search as a Multi-channel Experience

Jared Spool

April 26th, 2011

Whether you’re looking to improve your lawn, buy a baby stroller, or figure out which new 60″ TV you want, it’s quite common to start with a search on the web. You read product reviews, reviews from other consumers, and use social media to ask others for opinions.

Searching on the web is a pretty simple task and most often gets us what we need. Yet when we add another channel into the equation, like going to the store for the product you’re researching, or reaching out to the call center with questions, the search experience can quickly turn poor, becoming frustrating and unproductive.

In today’s UIEtips, Pete Bell breaks down search into 2 basic types: fact finding and discovery. He discusses how these two methods of search affect users’ expectations and experiences and how multi-channels compound the issues. This article is an excerpt from Greg Nudelman’s new book, Designing Search: UX Strategies for eCommerce Success.

Read Pete’s article: Search as a Multi-channel Experience.

Besides reading Pete’s article, you can learn more on how to improve search as a multi-channel experience at our next UIE Virtual Seminar with Pete on Thursday, April 28. And when you register for the webinar, you’ll get a copy of Greg Nudleman’s new book, Designing Search: UX Strategies for eCommerce. Get the details about Pete’s webinar.

2 Responses to “UIEtips: Search as a Multi-channel Experience”

  1. Matt Jensen Says:

    Good article, interestingly I wrote a similar/related article about ‘Contextual Web Design’ here: http://www.habaneros.com/Blog/Posts/Responsive_web_design_dedicated_mobile_sites_or_both.aspx
    It strikes me that Contextual Web Design is a better phrase than ‘Responsive Web Design’ really.

  2. Iulia Vântur e fan Șuie Paparude!Le știe toate versurile. | StirileMedia.ro Says:

    […] UIEtips: Search as a Multi-channel Experience » UIE Brain Sparks […]

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