Do users change their settings?

Jared Spool

September 14th, 2011

[Thanks to Yaniv Sarig, who translated this post into Hebrew.]

Back in the early days of PC computing, we were interested in how people used all those options, controls, and settings that software designers put into their applications. How much do users customize their applications?

We embarked on a little experiment. We asked a ton of people to send us their settings file for Microsoft Word. At the time, MS Word stored all the settings in a file named something like config.ini, so we asked people to locate that file on their hard disk and email it to us. Several hundred folks did just that.

We then wrote a program to analyze the files, counting up how many people had changed the 150+ settings in the applications and which settings they had changed.

What we found was really interesting. Less than 5% of the users we surveyed had changed any settings at all. More than 95% had kept the settings in the exact configuration that the program installed in.

This was particularly curious because some of the program’s defaults were notable. For example, the program had a feature that would automatically save your work as edited a document, to prevent losing anything in case of a system or program failure. In the default settings for the version we analyzed, this feature was disabled. Users had to explicitly turn it on to make it work.

Of course, this mean that 95% of the users were running with autosave turned off. When we interviewed a sample of them, they all told us the same thing: They assumed Microsoft had delivered it turned off for a reason, therefore who were they to set it otherwise. “Microsoft must know what they are doing,” several of the participants told us.

We thought about that and wondered what the rationale was for keeping such an important feature turned off. We thought that maybe they were concerned about people running off floppies or those who had slow or small disks. Autosave does have performance implications, so maybe they were optimizing the behavior for the worst case, assuming that users who had the luxury to use the feature would turn it on.

We had friends in the Microsoft Office group, so we asked them about the choice of delivering the feature disabled. We explained our hypothesis about optimizing for performance. They asked around and told us our hypothesis was incorrect.

It turns out the reason the feature was disabled in that release was not because they had thought about the user’s needs. Instead, it was because a programmer had made a decision to initialize the config.ini file with all zeroes. Making a file filled with zeroes is a quick little program, so that’s what he wrote, assuming that, at some point later, someone would tell him what the “real defaults” should be. Nobody ever got around to telling him.

Since zero in binary means off, the autosave setting, along with a lot of other settings, were automatically disabled. The users’ assumption that Microsoft had given this careful consideration turned out not to be the case.

We also asked our participants for background information, like age and occupation, to see if that made a difference. It didn’t, except one category of people who almost always changed their settings: programmers and designers. They often had changed more than 40% (and some had changed as much as 80%) of the options in the program.

It seems programmers and designers like to customize their environment. Who would’ve guessed? Could that be why they chose their profession?

(Big takeaway: If you’re a programmer or designer, then you’re not like most people. Just because you change your settings in apps you use doesn’t mean that your users will, unless they are also programmers and designers.)

We’ve repeated this experiment in various forms over the years. We’ve found it to be consistently true: users rarely change their settings.

If your application has settings, have you looked to see what your users do? How many have changed them? Are the defaults the optimal choice? Does your settings screen explain the implications of each setting and give your users a good reason for mucking with the defaults?

57 Responses to “Do users change their settings?”

  1. 5 Principles of Persuasive Web Design Says:

    […] another tidbit. Back in the day UIE analyzed people’s Microsoft Office settings. Less than 5% of the users we surveyed had changed any settings at all. More than 95% had kept the […]

  2. Making websites accessible to more people without abandoning advanced features | Servage Magazine Says:

    […] http://www.uie.com/brainsparks/2011/09/14/do-users-change-their-settings/ […]

  3. wolfkin Says:

    If you’re a programmer or designer, then you’re not like most people. Just because you change your settings in apps you use doesn’t mean that your users will, unless they are also programmers and designers.

    This is old news to us. Or rather people who work with computers I should say since I’m not actually a programmer or designer by trade. We’ve all had to help out a family member or a friend with their computer and the first thing you’ll notice after you get past all the toolbars are things like the way files don’t have extensions, the start menu doesn’t have sub-menus, everything behaves as default. It generates insane amount of frustration for us the “local gurus”. It’s especially frustrating on institutional computers such as on a college campus where all the computers reset after logging off (which is cool) but those settings revert to first runs so not just no file names but “welcome to Firefox” screens.

  4. Onboarding for many | Krystal Higgins Says:

    […] A study done by Jared Spool on users of desktop computer users found that less than 5% of people changed their default settings. And even employers that apply default fund selections in 401k plans and auto-enroll employees see increased 401k plan participation. Defaults, again, can be powerful when done well. […]

  5. Panopticlick three.zero | NETWORKFIGHTS.COM Says:

    […] definitely to decide on it. In any other case, we all know that solely a minority of customers change the default configuration of their software program. No matter what choices can be found, the default choices […]

  6. Panopticlick 3.0 – All-Latest-News Says:

    […] where most users are most likely to choose it. Otherwise, we know that only a minority of users change the default configuration of their software. Regardless of what options are available, the default options are […]

  7. Think Fast! Using Heuristics To Increase Use Of Your Product | Design Guru Says:

    […] settings are critical; users assume you have their best interests in mind. Jared Spool of UIE reports on a study he conducted that found fewer than 5% of users adjusted any of the default settings in Microsoft […]

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