UIEtips: Why I Love Taking Teams On Field Visits

Jared Spool

October 13th, 2011

I took four years of Latin in high school, which has not been useful in my job, except to generate my own Lorem Ipsum copy. However, part of the curriculum involved looking at lots of pictures of ancient Rome and modern Italy.

I remember always being impressed with the pictures and talking about the Colosseum and the Roman Forum. Yet nothing could prepare me for my first trip to Rome. It wasn’t anything like the pictures.

I think this is exactly the same feeling that designers have when they visit their users for the first time. Sure, they’ve heard about users and what they’re like through the various sales and support channels. Maybe they even met one or two in their travels.

But seeing your users really work with the design is a whole different world. It changes the way you work and think about what you’re building.

In today’s UIEtips, I explain why I love taking teams out on their first site visits. It’s really exciting to see the transformation the designers undergo as they open up a new world. The metamorphosis they go through is really fun and exciting.

Read the article Why I Love Taking Teams On Field Visits.

If you’ve always wanted to go on your own field visits, you’ll want to get the best techniques from Steve Portigal, who is a master at these things. His User Interface 16 Conference full-day workshop will be a ton of fun. You’ll go on your own site visit and analyze the results – an amazing education. Check out how much fun it’ll be.

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