Championing Contextual Research in Your Organization—An April 17 Next Step Virtual Seminar

Adam Churchill

April 9th, 2012

To the delight of UX designers everywhere, organizations today increasingly conduct user-centered research methods like surveys, focus groups, and usability testing.

In this Next Step seminar, Steve Portigal will give you the talking points to make it happen in your organization. And once you find out how to quell cultural, budgetary, and process resistance to fieldwork, then you can create more analytical designs that make users jump for joy.

You’ll learn to:

  • See field research as strong UX design tool
  • Advocate for the adoption of contextual research
  • Maximize the organizational impact of any research you do
  • Engage the rest of the organization in contextual research

See Steve’s 2-minute preview or save your spot.

Championing Contextual Research in Your Organization
with Steve Portigal
We’re creating this seminar in cooperation with Rosenfeld Media
Tuesday, April 17, at 1:30pm ET
1:30pm ET / 12:30pm CT / 11:30am MT / 10:30am PT
90 minute online seminar
Register Now!

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