UIEtips: Five Factors for Successful Persona Projects

Jared Spool

May 8th, 2012

Personas are one of the most controversial tools in the professional UX toolbox. People either swear by them or swear at them. When they work, they are awesome, but when they fail, well, they fail gloriously.

For the past few years, we’ve been researching why so many persona projects have such dismal results. We discovered there are basic factors that are critical for a project’s success, yet most teams ignored them.

In today’s UIEtips, I look back at an article that discusses five of these factors. We look at the role of research, who should be involved in the personas, and other essentials that differentiates between a successful persona project and a failed one. I’m sure you’ll find it helpful for planning your projects.

Read the article: Five Factors for Successful Persona Projects

If you’re looking to get more out of personas, you’ll want to tune in to Whitney Quesenbery’s May 22 Next Step virtual seminar, 7 things You Can Do with Your Personas. Whitney will tell you the 7 characteristics of effective personas and describe how to use them for improving user experiences. Learn more about this virtual seminar.

Have you tried to use personas in your projects? What have you found to be the keys to your project’s success (or the reason for your project’s demise)? We’d love to hear your thoughts below.

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