UIEtips: The Magic Behind Amazon’s 2.7 Billion Dollar Question

Jared Spool

May 30th, 2012

Ratings and reviews can generate quite a lot of money. Who hasn’t asked a friend, peer, or family member their opinion on products or services, especially on something you’re about to purchase? A simple, “it did the job” or “it’s worth the money” is enough to convince most people to complete their purchase.

How these ratings and reviews are communicated to the potential buyer on your web site is critical. It can be the difference between a handful of sales or thousands of sales.

In today’s UIEtips we look back at an article that focuses on Amazon’s review processes. Amazon asks a simple question, one you’ve probably seen a thousand times &nash; yet it is critical to the
success of the business and likely to be the reason behind billions of dollars of revenue at Amazon.

This story comes from our research of Amazon, independent of any projects we’ve done for them. Therefore, our revenue projections are estimates. But even if we’re off by an order of magnitude, it’s still an impressive number that tells us how a well-thought-out design can make a big difference.

Read the article: The Magic Behind Amazon’s 2.7 Billion Dollar Question

If you’re looking for ways to implement a rating or review system on your site, or want to improve an existing process, tune into our next UIE Virtual Seminar, Designing for Ratings and Reviews with Erin Malone. Erin will show you the benefits and drawbacks to various ratings systems, whether you want to increase sales on an e–commerce site or promote the visibility of your product.

Are you implementing a rating or review system on your site? Have you made improvements to an existing process? Share your thoughts with us below.

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