UIEtips: Multi-Device Adaptation vs. Optimization

Jared Spool

July 18th, 2012

It’s old news that your web designs should work on multiple devices. It shouldn’t matter if the user has a mobile device or is using a desktop computer. Thanks to responsive web design, users view web sites accurately despite the device they use. But optimizing the delivery of content to the devices is also critical. When the server can detect the device being used, it can deliver exactly what is needed.

In today’s UIEtips, Luke Wroblewski discusses multi-device adaption vs. optimization. He gives a great analogy of how responsive design and optimization relates to taking a trip and packing appropriately. I’m sure you’ll find Luke’s article interesting.

Red the article: Multi-Device Adaptation vs. Optimization

For several years running, Luke has been our highest rated speaker at the User Interface Conference. That’s why we keep bringing him back. On November 5 in Boston, Luke will present a daylong workshop on Designing Mobile and Multi-device Experiences. Explore his workshop and the seven others at UICONF.com.

How do you adapt and/or optimize multi-device designs? Share your thoughts below.

One Response to “UIEtips: Multi-Device Adaptation vs. Optimization”

  1. Bo Simmons Says:

    Jared thanks again for helping us with good ways of speaking to clients. We are in the middle of a couple of projects that will use responsive solutions. I feel there one more angle related to curating and maintaining content that is worth mentioning. Client stakeholders at 2 out of 3 of these projects have concerns with their limited resources and ability to carve up and maintain specialized content for mobile, even if those are only slight differences in the content.

    To follow your packing for a trip scenario a little further, my wife would rather travel with her entire closet than make decisions about what not to have with her – she needs it all even if she can only wear a few things. As we discussed and planned these projects, it was clear that the clients wanted a more mobile friendly solution but were unable / unwilling to support more effort related to content. The responsive solution quickly became the best compromise approach with the minimal wear and tear on content changes both initially and ongoing. This approach also allowed us to press a mobile 1st philosophy and we are selectively fixing key pages that have wordy- text heavy content on the desktop site so the page will perform better on the mobile responsive solution.

    Bo Simmons
    Cool Blue Interactive
    Atlanta Ga.

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