UIEtips: Anatomy of an Experience Map

Jared Spool

August 14th, 2012

In today’s UIEtips, Chris Risdon shares what an experience map is and the five elements that make them useful. Here’s an excerpt from the article:

I almost always apply five critical components that make an experience map useful. And when I say useful, I’m thinking of two key criteria: First, it can stand on its own, meaning it can be circulated across an organization and doesn’t need to be explained, framed or qualified. Like others, we make our experience maps large, often greater than five feet long. They’re meant to engender a shared reference of the experience, consensus of the good and the bad.

Second, it’s clearly a means to something actionable—ideally something to design around—and not an end in and of itself. A good experience map feels like a catalyst, not a conclusion.

Read the full article, Anatomy of an Experience Map

Learn more about mapping your user experience

Join Chris at our next UIE Virtual Seminar on August 30. Chris will show you how to orchestrate touchpoints and their channels through experience maps. Learn more about his webinar, Mapping the User Experience.

2 Responses to “UIEtips: Anatomy of an Experience Map”

  1. Annette Says:

    Chris, I really appreciate that you generously shared this beautiful approach to experience modeling. Adopting it to our clients’ scenarios has produced very positive feedback, and has helped different business interests engage in more productive conversations around common goals. Ultimately, great communication methods like this benefit product design and the users’ experience.


  2. Chris Says:

    Thanks Annette, I really appreciate that feedback, and I love hearing that you are getting positive results from this activity!

    – Chris

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