UIEtips: The User We’ve Left Out – The Content Governor

Jared Spool

August 22nd, 2012

In today’s UIEtips, I share the concept of a content governor and why you should consider this person a user of your site. Here’s an excerpt from the article:

One of the most important ideas that content strategy has brought to the design table is the idea of governance. Before we started thinking about content strategy, we never considered governance’s importance.

The non-content parts of a design live until they are obsolete, which, most of the time, is some point in the future we can’t really predict. When we’re creating design elements, we’re not thinking about their entire lifecycle. Usually, we’re only focused on getting things up and running. Sometimes we’re thinking about how we’ll maintain it but not often. And what will replace it? Not at all on our radar.

Good content changes all this. Let’s consider an important collection of content for a university web site: the financial aid pages. Here we have content we know, from the project’s start, will need updating and will eventually be replaced. We’ll need to update the application deadlines each year. New policies will force major changes.

Someone needs to be on top of all this, to be in charge of ensuring that the page always brings the best value it can. That person is the content governor. The governor is the one who oversees content during its lifespan. They are an important user of our designs.

Read the full article, The User We’ve Left Out: The Content Governor.

Learn More About Content Governance

As a designer, you need to understand how content will drive every stage of your process. Fortunately, we’ve got Karen McGrane to help us dive deep into integrating content strategy into our process. Don’t miss her
full-day UI17 workshop.

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