UIEtips: Tone and Voice – Showing Your Users That You Care

Jared Spool

February 21st, 2013

In this week’s UIEtips, Kate Kiefer Lee explains why it’s important to pay attention and understand the difference between voice and tone.

Here’s an excerpt from the article

Voice and tone. Tone and voice. Though the words “voice” and “tone” are often used interchangeably, they’re not synonyms. Our voice makes us unique, and our tone makes us sound like humans. Establishing a likable voice is critical for brands, but there’s more to it. Companies that acknowledge the distinction—maintaining a consistent voice and paying careful attention to their tone—publish more meaningful web content and build better relationships with their users.

All too often, empathy is absent from web content. That’s why every company needs voice and tone standards—they help us understand our customers and show them respect.

Read the article: Tone and Voice: Showing Your Users That You Care.

Learn more from Kate Kiefer Lee on voice and tone

We’re lucky to have Kate give a UIE Virtual Seminar March 7 on Voice and Tone: Creating Content for Humans. Kate will show you how to establish voice guidelines that inspire your writers’ creativity. She’ll share real-life examples of empathetic writing and talk about the importance of establishing content standards that make corporate writing fun.

How do you decide what tone is appropriate for different content? Tell us about it below.

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