March 20th, 2013
In this week’s UIEtips Jared M. Spool discusses three radical redesign approach strategies.
Here’s an excerpt from the article
It’s your most loyal customers who will hate your flip-the-switch redesign the most. Designers are quick to declare, “Users hate change.” But that’s not it at all.
Your loyal users have invested a lot over the years mastering your current design, to the point where they are fast and efficient with everything they need to do. When you change it, even with something you want to label “new and improved,” all of that investment is flushed down the drain.
Read the article: Extraordinarily Radical Redesign Strategies.
What strategy have you put in place when planning a redesign? Tell us about it below.Tweet