UIEtips: Embracing the Medium

Jared Spool

April 9th, 2013

In this week’s UIEtips, Richard Rutter discusses how you should consider the users’ medium and their environment.

Here’s an excerpt from the article:

Designing web sites is a strange and wonderful thing. The web is often described as a medium, but it is no more a medium than ink. To be a medium, ink must be combined with paper and a means of forming letters; otherwise ink is merely a means of transporting pigment. Similarly, the web is merely means of transporting data and structuring ideas. It is only when these meet a combination of software and hardware that we have a medium for design. But unlike all written material before it, that medium is under the control of the reader.

Read the article: Embracing the Medium.

How do you take the users’ environment into consideration when designing your web site? Share your thoughts below.

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