UIEtips: Service Design – Pushing Us Beyond the Familiar

Jared Spool

August 26th, 2014

In a conventional UX approach, we’d focus on the bits. With service design, we go beyond and think about the cross-channel experience. Today’s article discusses the intricacies of service design and why you need to pay attention to it.

If you find yourself stumbling into the service design world with little direction, then Marc Stickdorn’s workshop at the UI19 conference is perfect for you. Marc will show you how to create a cohesive customer experience by expanding beyond digital and designing for every customer touch point. Explore his workshop, Service Design: Creating Delightful Cross-Channel Experiences.

Here’s an excerpt from the article:

User research isn’t the only aspect of digital UX practice that we need to change when we start doing service design work. We need to look at how we prototype services, how we think about the information organized in the service delivery, how the service looks, and what behaviors we want each party to have when interacting in our designed experience.

Read the article: Service Design-Pushing Us Beyond the Familiar.

How have you blended your digital and non-digital channels to create better user experiences? Leave us a note below.

One Response to “UIEtips: Service Design – Pushing Us Beyond the Familiar”

  1. Paul Daly Says:

    Interesting how the UX field is coming around to Service Design as a new thing. Human Factors has always held a systems orientation; the (digital) thing itself doesn’t exist in isolation.

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