UIEtips: Promise, Vision, Scenario, and User Stories

Jared Spool

October 1st, 2014

Creating delightful experiences doesn’t happen by chance. To do it right, you have to think about the promise you offer and how you’re delivering it. To do this you need scenarios to provide the context. In this article, I show you how the promise, vision and scenario work together.

Scenarios are used throughout so much of the design process. Creating and using scenarios is really a design fundamental. At the User Interface 19 Conference, Kim Goodwin will show you how to create scenarios that identify and resolve design issues. Learn more about Kim’s daylong workshop, Using Scenarios to Solve Design Problems.

Here’s an excerpt from the article:

Giving the stories a constant presence throughout the project is essential to ensuring the promise stays top of mind. Drawing the connections between the work being done today and the promise story the team wants their users to tell will help keep the work relevant.

Read the article: Promise, Vision, Scenario, and User Stories.

What stories are your users telling? Leave us a note below.

One Response to “UIEtips: Promise, Vision, Scenario, and User Stories”

  1. Craig J Willis Says:

    At a conference recently I had a discussion with one of the presenters on how the work done fits within the context of the user experience or product vision. After several presentations describing the importance of a strategy and connecting that to the work, each person I spoke to was at a loss as to ‘how’ you actually do this.

    This is one of the first solid examples I’ve seen in a long time that goes some way to addressing this issue.

    We tackle it by building a model, piece by piece, using simple building blocks that roughly resemble user stories. Starting at the ‘vision’ level we tell the story of the product in four or five steps. It’s short, to the point and recognisable to anyone that reads it. We then break each of these stories down into another layer of detail, again keeping the story limited in size but within the context of its parent.

    You quickly get to a point where everyone can get enough information all within context. The model is easy to change so exploring different scenarios becomes very easy, always within context. We’ve found it really helps stimulate discussion and get to good solution faster. Thanks.

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