UIEtips: Embracing the Medium

Jared Spool

October 16th, 2014

In this week’s UIEtips, we reprint an article. In it, Richard Rutter discusses the web and its role as a medium. Richard argues that we should consider the fact that a user can shape their experience as a strength rather than a weakness.

Here’s an excerpt from the article:

The wonderful thing about the web is that it takes many forms and those forms can be shaped by the reader to his or her benefit. That is a strength not a weakness; a feature not a bug. The control which print designers have – and so often desire when they transition to the web – is a limitation of the printed medium.

Read the article: Embracing the Medium.

How do you shape your design with potential readers in mind? Leave us a note below.

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