UIEtips: Un-Sucking the Touchpoint

Jared Spool

November 18th, 2014

In this week’s UIEtips article, Chris Risdon defines and establishes criteria for touchpoints, in effect, unsucking the touchpoint.

Here’s an excerpt from the article:

It became clear that a touchpoint is a moment in time. I want to design to support that moment in time. More specifically, a touchpoint is meeting that need through delivering on the company’s value proposition in that time and place.

Read the article: Un-Sucking the Touchpoint.

How does Chris’ definition relate to your understanding of the touchpoint? Leave us a note below.

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