UIEtips: A Definition of Content Strategy

Jared Spool

December 3rd, 2014

In this week’s UIEtips article, Facebook’s Jonathon Colman offers his definition for content strategy. With the help of other content strategy experts—Brain Traffic’s Kristina Halvorson and Rachel Lovinger from Razorfish—he makes the case that content strategy is part of a triumvirate of disciplines that, when they work together, build better experiences for everyone.

Here’s an excerpt from the article:

Content strategists use language, data, and systems to build better experiences for people than either IAs or designers can working by themselves. Ideally, all three disciplines work together as part of a user experience team that puts the Why before the How.

Read the article: A Definition of Content Strategy.

Do you consider yourself to be a content strategist? Leave us a note below.

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