UIEtips: Here Are Eight of Our Favorite Articles from 2014

Jared Spool

December 23rd, 2014

Here Are Eight of Our Favorite Articles from 2014

Over the past year we published more than 50 articles. Here are 8 of our favorites in no particular order:

Content Marketing Sustains the Conversation

Ever wondered why no one knows the true business value of your content? That’s where content marketing comes into play, and Ahava Leibtag knows which techniques you can use to make it work across organizational silos.

Here’s an excerpt from the article:

Let’s address something important about content marketing. It isn’t really new. Communications professionals have been practicing some form of it for years, been doing it for years, using different parts of it, but never calling it content marketing (some people call it custom publishing, corporate journalism, brand journalism, branded media, brand content and inbound marketing).

Read the article Content Marketing Sustains the Conversation

 

Responsive Design for Apps

Jason Grigsby tackles the concept of responsive design for mobile apps. He looks at widgets for desktop and mobile and explores the idea if phones are really different platforms than tablets.

Here’s an excerpt from the article:

Any attempt to draw a line around a particular device class has as much permanence as a literal line in the sand. Pause for a moment and the line blurs. Look away and it will be gone.

Read the article Responsive Design for Apps

 

Content and Design Are Inseparable Work Partners

Jared Spool explores why content and design should be done hand-in-hand.

Here’s an excerpt from the article:

We didn’t see the checkout process in that session. Later, during the session debriefing with the team, I asked if there was a refund policy. “Yup.” Why didn’t Search find it? Long pause. Finally, “because Search is for content and the refund policy isn’t content.

Read the article Content and Design Are Inseparable Work Partners

 

Customizing Help and Tips by Input Type

Luke Wroblewski discusses customizing inline help for today’s multi-device web.

Here’s an excerpt from the article:

Inline help is positioned where it’s most useful in an interface and made visible by default so people don’t have to do anything to reveal it. This makes it an effective way to tell people how to use an interface. But what happens when those instructions vary by input type?

Read the article Customizing Help and Tips by Input Type

 

Design’s Fully-Baked Deliverables and Half-Baked Artifacts

Jared Spool discusses two states of the design process: artifacts and deliverables.

Here’s an excerpt from the article:

The distinction between artifacts and deliverables is very important, yet something we never find ourselves discussing, just like the multiple states of cakes. If we create one when we think we’re creating the other, it will lead to confusion that wastes time and convolutes the team’s efforts. We need to understand how they work and what makes each one valuable.

Read the article Design’s Fully-Baked Deliverables and Half-Baked Artifacts

 

Lean Content

Steph Hay looks at content through the lean lens.

Here’s an excerpt from the article:

Let’s address something important about content marketing. It isn’t really new. Communications professionals have been practicing some form of it for years, been doing it for years, using different parts of it, but never calling it content marketing (some people call it custom publishing, corporate journalism, brand journalism, branded media, brand content and inbound marketing).

Read the article Lean Content

 

UX Strategy Blueprint

Jim Kalbach explains how to use the UX Strategy Blueprint.

Here’s an excerpt from the article:

Analysis and planning, while necessary inputs and outputs in the strategy creation process, are not the core of strategy. You can’t analyze your way to strategy: the answers don’t magically emerge from data. And detailed roadmaps don’t provide the rationale for the activity they organize. Strategy does. It connects analysis and planning with an intentional logic that guides decision making.

Read the article UX Strategy Blueprint

 

Beyond the UX Tipping Point

Jared Spool reveals the past, present, and future of the UX Tipping Point.

Here’s an excerpt from the article:

For an organization to move beyond the UX Tipping Point, it must first become literate in user experience, then fluent in how to produce great experiences. This doesn’t happen all at once, it can take years.

Read the article Beyond the UX Tipping Point

 

Share Your Thoughts with Us

What was your biggest UX challenge in 2014? Tell us about it below.

Add a Comment