UIEtips: Setting the Foundation for Meaningful Critiques—Goals, Principles, Personas and Scenarios

Jared Spool

January 7th, 2015

In this week’s UIEtips, we reprint an article from Adam Connor. According to Adam, doing critiques well and constructively is no easy task. Often designers feel picked on or that the feedback doesn’t give enough direction. A key concept to remember is that “critique is a form of analysis”. It’s a discussion on what is working well and what areas need improvement. To do this right you need goals. You need to ask if what you’re critiquing is reaching the objectives of the goals you and your team created. Adam discusses how to set the foundation of a meaningful critique by using goals, principles, personas, and scenarios.

Here’s an excerpt from the article:

And this is where goals, principles, personas and scenarios come into play. Don’t look at them as just deliverables in a statement of work, I know many people often do. Look at them as a level of understanding. By providing your teammates or critics with this information you can set a foundation on which good dialogue can be built.

Read the article: Setting the Foundation for Meaningful Critiques – Goals, Principles, Personas and Scenarios

How do you ensure that your critiques are constructive? Tell us about it below.

Add a Comment