UIETips: Five Ways to Animate Responsibly

Jared Spool

March 25th, 2015

In today’s UIEtips, we’re reprinting and article from Rachel Nabors, originally published in 24 Ways. Want to know more about how to put animation to work for your interface and its users? Join us April 2, when Rachel presents Improve UX With Animation.

“Here’s an excerpt from the article:”

Sadly, animation is considered decorative by the bulk of the web development community. UI designers and interaction developers know better, of course. But when I’m teaching a workshop on animation for interaction, I know that my students face an uphill battle against decision makers who consider it nice to have, and tack it on at the end of a project, if at all.

This stigma is hard to shake. But it starts with us using animation deliberately or not at all. Poorly considered, tacked-on animation will often cause more harm than good. Users may complain that it’s too slow or too fast, or that they have no idea what just happened.

Read the article Five Ways to Animate Responsibly.

How do you use animations to improve user experience? Tell us about it below.

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