UIE Newsletter: The New Design Leader Emphasizes Leadership

Jared Spool

July 29th, 2015

In this week’s article, I discuss the changing roles of a design leader, whose focus should be more on leadership than on design.

Here’s an excerpt from the article:

As we learn more about the current cohort of design leaders—the ones who are making their organizations more competitive through design—we find they are nothing like this mythical ideal super-designer. Their superpowers aren’t turning everything they touch into beautiful works to be idolized.

Instead, they focus more on leadership than on design. That isn’t to say they ignore design, rather that great design is the touchstone by which they bring everyone together.

Read the article: The New Design Leader Emphasizes Leadership.

How do you define a successful design leader? Share your thoughts with us below.

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