UIE Newsletter: Themes – A Small Change to Product Roadmaps with Large Effects

Jared Spool

September 16th, 2015

In this week’s article, I investigate Themes, in which instead of promising to build a specific feature, the team commits to solving a specific customer problem.

Here’s an excerpt from the article:

Part of solving a customer’s problem is making sure you don’t make it worse. By having the problem as the starting point for the project, the development team has an instant baseline to measure against.

Given a customer problem, the team will come up with multiple solutions. Picking the best solution becomes a trade off of effort against the improvement they can deliver. Determining these factors is easier when they start with a clearly defined problem. Without a commitment to specific solutions, the team has flexibility.

Read the article: Themes: A Small Change to Product Roadmaps with Large Effects.

How could Themes improve your customers’ experience? Leave us a note below.

One Response to “UIE Newsletter: Themes – A Small Change to Product Roadmaps with Large Effects”

  1. Chris Kiess Says:

    How are themes different from a “User Experience Vision?” Or are they? It seems these two concepts go very together and as I read this, I see themes as more overarching – the macro view, if you will – while the user experience vision is more specific to a particular problem or intended behavior.

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