It All Comes down to Aligning Your Organization

Jared Spool

September 29th, 2015

If you don’t understand how users are interacting with your product or service, you don’t know what to design for. But how, as a team, do you come to that understanding? Telling the story of a user’s journey highlights areas where you’re right on point and where you’re missing the mark. And it’s a great way to get everyone on the same page.

A few weeks ago I got together with Kim Goodwin where we discussed how journey maps and storytelling plays into scenarios and the design process. Here’s an excerpt from our conversation:

If we focus on the story of what this particular human being that we’re envisioning is doing—what do they see and encounter—it doesn’t matter how the back end
does it.

It doesn’t matter what technology we use because we’re just getting at the gist [of the story]. That helps keep requirements at the right level instead of having teams that do requirements that are actual lists of solutions instead of lists of problems that must be solved.

Listen to the podcast interview or read the transcript.

In Kim Goodwin’s workshop, Using Scenarios to Solve Problems, you’ll learn how to:

  • Create journey maps to understand the users’ current experience
  • Dig into how scenario-driven design gets teams on the same page
  • Generate delightful design solutions using the power of storytelling

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