UIE Article: Your Job Ad – The Start of a Great Hiring Experience

Jared Spool

November 11th, 2015

In today’s article, I tackle the pitfalls and benefits of job ads: to design a great hiring experience, we need to understand the goal of the job.

Here’s an excerpt from the article:

For many designer candidates, your ad is the first thing they’ll see. It’s the only exposure they’ll have to your organization until after they’ve applied and you’ve called them back. Everything in your ad needs to convince a candidate to apply.

No, that’s not quite right. Not just apply. It needs to convince them that they want to work for you. It needs to convince them to put your job as their first choice. A great job ad goes way beyond just encouraging a potential new hire to apply. It inspires and creates desire to be part of your team.

Read the article Your Job Ad: The Start of a Great Hiring Experience.

What do you think talented designers look for when they’re considering a new position? Tell us about it below.

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