UIE Article: Preventing the Executive Swoop and Poop with Design Sprints

Jared Spool

January 6th, 2016

In today’s article, I discuss how to circumvent an unnecessary executive redesign.

Here’s an excerpt from the article:

Teams who have regular opportunities to meet with, talk to, and most importantly, observe their users turn out better designs. We’ve found if team members spend two hours every six weeks watching their users, they bring that knowledge to their design decisions.

In our experience, the first exposure is the hardest for the team. Design sprints help tremendously, because usability tests are built into the process. Once a team has that initial influx of data, subsequent sessions become easier to execute. When the executive shows up to review the design, the team will have the data from their repeated exposures to bring to the table.

Read the article: Preventing the Executive Swoop and Poop with Design Sprints

What is the process in your design sprints? Tell us about it below.

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