UIE Article: A Definition of Content Strategy

Jared Spool

June 1st, 2016

This week we reprint an article from Jonathon Colman where he shared his thoughts on content strategy.

Here’s an excerpt from the article

Remember: useful and usable. This is why content strategists aren’t content marketers. This is why content strategy isn’t the same as (nor anything like) content marketing.

Furthermore, content strategists aren’t just “weak information architects” or “weak designers” as we’re referred to in some communities. Rather, content strategists often take care of the elements of infrastructure and experience that those disciplines tend to shrug off.

Read the article: A Definition of Content Strategy

What is your definition of a content strategist? Tell us about it below.

One Response to “UIE Article: A Definition of Content Strategy”

  1. Jonathon Colman Says:

    Jon Colman here. Reading over this definition again, I’m beginning to wonder if there’s any appreciable difference between information architecture and content strategy.

    Curious what others think.

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