UIE Article: Pleasure, Flow, and Meaning – The 3 Approaches to Designing for Delight

Jared Spool

July 13th, 2016

In this week’s article, I revisit the three tenants of building delight into designs: pleasure, flow, and meaning.

Here’s an excerpt from the article

Your points expire two years after they are earned so be sure to spend all your points before then. After two years are up, the expiring points will automatically be removed from your balance by our Rewards Points Overlord (RPO). The RPO is extremely cranky and insists that once the points are gone, they are gone. Sorry for being so mean about it.

If you agree that design is the rendering of intent, it’s easy to see how the thoughtfully humorous copy at Moosejaw is intentionally designed. It’s a great example of how we, as designers, can integrate delight into what might be an otherwise plain experience.

Read the article: Pleasure, Flow, and Meaning – The 3 Approaches to Designing for Delight

Where have you put delight into your designs? Tell us about it below.

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