UIE Article: Embracing the Medium

Jared Spool

July 21st, 2016

In this week’s article, we revisit the challenge of designing for web vs print.  Richard Rutter thinks we should embrace the fluidity of the medium.

Here’s an excerpt from the article

Where a print designer is all powerful, dictating every aspect of the reading experience, the web designer must know to relinquish control into the hands of the reader. In one of the most important writings on web design, John Allsop in A Dao of Web Design makes this point beautifully, using an extract from Tao Te Ching:

“The sage… accepts the ebb and flow of things, Nurtures them, but does not own them”

Read the article: Embracing the Medium

Have you made the transition from print to the web? Tell us about it below.

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