UIE Article: Content Marketing Sustains the Conversation

Jared Spool

August 10th, 2016

This week, we reprint an article written by Ahava Leibtag that examines the importance of content marketing when competing for the audience’s attention.

Here’s an excerpt from the article:

Content marketing centers on the idea of having a conversation—the natural give and take that happens when people communicate. It is the difference between saying, “Buy a Toyota,” and “Hey, it looks like you are interested in buying a new mid-sized car—this particular model of Corolla might be perfect for you, but I’d like to hear more about what your car needs.” The first is forceful, the latter more of give and take, which gives the customer a chance to make up his mind based on the information you will provide.

Read the article: Content Marketing Sustains the Conversation

How do you use content marketing?  Tell us about it below.

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