UIE Article: Mapping Experiences: Five Key Questions to Get Started

Jared Spool

August 17th, 2016

This week, we have an article from Jim Kalbach on mapping experiences and how your product or service looks at each phase in its lifecycle.

Here’s an excerpt from the article:

Kicking off a mapping project and don’t know where to begin? You’re not alone. I’m often asked how to get started.

Here’s the problem: “experience” defies precise definition. It’s a broad and fuzzy concept. You need to first untangle it and figure out what’s most appropriate.

Ultimately it’s a matter of selection. Maps are purposefully created. As the mapmaker, it’s up to you to decide which aspects to include and which to leave out.

Read the article: Mapping Experiences: Five Key Questions to Get Started

How will you use map making with your next project? Tell us about it below.

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