UIE Article: Signaling a Process Change with a Discovery Phase

Jared Spool

August 24th, 2016

This week, I address the benefits of using a Discovery Phase to drive process change within an organization.

Here’s an excerpt from the article:

It’s easy to find people frustrated with their current product design and delivery process. They’ll list any number of maladies, from missing their customers’ true needs to forcing a buildout of unwanted features. Much of the time, many of their co–workers share that frustration.

A thoughtfully–crafted, well–executed discovery phase can set an organization on a completely different path. More importantly, the discovery phase signals to the organization that, this time, the process truly will be different. And it does it with little fanfare and pomp. In fact, it’s often most effective when done in a bit of stealth mode, when only the direct participants are seeing the process.

Read the article: Signaling a Process Change with a Discovery Phase

How will you incorporate a Discovery Phase in your next project? Tell us about it below.

Add a Comment