UIE Article: Measure Customer Experience Design And Make It Accountable

Jared Spool

September 7th, 2016

This week, we have an article from Jeffrey Eisenberg on making buyer legends measurable and accountable.

Here’s an excerpt from the article:

Buyer Legends are measurable and accountable by design. That is one of the important elements that distinguish Buyer Legends from any other business-storytelling and customer experience methodologies. A Buyer Legend is not a feel good story; it’s about business, and if your story doesn’t improve on your business goals, then what is the point?

Your Buyer Legend should describe in significant detail what actions you expect your customer to take, many of which are measurable. Pages viewed, transactions, subscriptions, store visits, phone calls, conversions to lead, and even social media engagement are all measurable.

Read the article: Measure Customer Experience Design And Make It Accountable

How do you measure customer experience design? Tell us about it below.

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