October 12th, 2016
This week I discuss ways to more effectively utilize Subject Matter Experts (SMEs) in design teams.
Here’s an excerpt from the article:
Subject Matter Experts (also known as SMEs) can deliver great insight into how users work and what designs would be best for them. Unfortunately, we often don’t use them to their fullest.
While we bring SMEs into our project team because of their expertise, it’s that expertise that creates a problem. Though they have deep knowledge and expertise, they don’t know everything there is to know about every user and all of their needs. Their expertise only covers the experience they had when they did that job.
Get the most out of your user research. Learn the latest techniques from Cyd Harrell in her full-day UI21 workshop, Low Cost Guerilla User Research, in Boston on October 31. See more details here.
Read the article: Getting The Most Out Of Subject Matter Experts
How do you use SMEs on your teams? Tell us about it below.Tweet