Differentiating with Design

Jared Spool

November 11th, 2016

In this week’s article we reprint an excerpt from Poornima Vijayashanker’s book “How to Transform Ideas into Software Products” on using design to create product differentiation.

Here’s an excerpt from the article:

We know the impact design has on a user’s experience and a product’s adoption. But many product designers don’t realize that design can also be used as an effective strategy when it comes to positioning a new product.

Positioning is the process of creating an image or identity in the customer’s mind. You can position based on a number of factors: price, packaging, promotion, distribution, and competition. We’re of course focused on positioning based on packaging, a.k.a. design.

Read the article: Differentiating with Design

How do you use design to differentiate your products? Let us know below.

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