January 25th, 2017
In this week’s article I let you in on a secret concerning design thinking.
Here’s an excerpt from the article:
It wasn’t hard to find people excited about Design Thinking. They were popping up in lots of organizations.
Yet, when I asked them what they thought it meant, their answer puzzled me. They told me it was a new approach to design, focusing on problem solving with multidisciplinary teams, producing competitive end-to-end solutions that delight customers, users, and employees.
Problem solving? Multidisciplinary teams? End-to-end solutions? Delighting users? I’d been researching and writing about integrating these elements for decades. What’s new here?
Read the article: Shh! Don’t Tell Them There’s No Magic In Design Thinking
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