The Power of Experience Mapping

Jared Spool

April 5th, 2017

In this week’s article I tell you about how experience maps can help you understand customer problems.

Here’s an excerpt from the article:

When someone influences the experience of the user, they, in that moment, become a user experience designer. Their influence may not be positive. Their knowledge of UX design principles may be small, even non-existent. Yet, because they affect the experience of the user, they are a designer, albeit an unofficial one.

Design is hard to define. We know it when we see it. (We certainly know poor design when we experience it.) Yet, describing it has been elusive.

Read the article: The Power of Experience Mapping

Does your team have a shared understanding of your customers’ problems? Comment below, tell us what you think.

We’ve invited Jim Kalbach, author of the fantastic book Mapping Experiences, to teach a full-day workshop on creating different kinds of maps to engage stakeholders and unofficial designers. Join us at the UX Immersion: Interaction Conference on May 3 in Portland, where you’ll learn the techniques for effective experience mapping. See exactly what you’ll learn.

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