April 13th, 2017
In this week’s article I share a four step process for how organizations can translate costs from a poor UX design into a vision for making a great product or service.
Here are excerpts from the article:
Organizations that aren’t fixated on creating great user experiences are usually saddled with poor user experiences. A great user experience only comes about through constant diligence and attention. If the organization isn’t paying attention, it’s unlikely they stumbled on one by chance.
Calculating the cost of the frustration, wherever it’s coming from, is an ideal metric to drive the project and create a measurable approach to valuing design efforts. By finding a high-ranking champion outside the design team, we get exposure at a key part of the organization. And without wasting a minute in a brown-bag lunch lecturing on the importance of good user experience, we’ve shown the organization how good design can make us more profitable.
Read the article: A Proven Method For Showing The Value Of Good UX
How do you convert frustrating user experience into measurable product improvements? Share with us know below.Tweet