What Really Matters: Focusing on Top Tasks

Jared Spool

May 5th, 2017

In this week’s article I revisit Gerry McGovern’s discussion on Top Tasks.

Here’s an excerpt from the article:

Digital is a space of endless replication. It has never been easier to create—and create, and create. People love to publish, but they hate to remove, which leads to overloaded websites and constant, inevitable redesigns. The top layers get a shiny new coat of graphics and meaningless “we really care” content—but underneath, a teeming mass of out-of-date, badly organized information still swirls about.

The solution is to make hard choices using Top Tasks Management. Top tasks are the small set of tasks (usually less than 10, often less than five) that matter most to your customers. Make these tasks work well, and you’ll be on the right track. Get them wrong, and chances are you’ll lose the customer.

Read the article: What Really Matters: Focusing on Top Tasks

Have you incorporated top task management in your organization? Comment below, we’d love to hear your answers.

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