Building Products with Story

Jared Spool

May 19th, 2017

In this week’s article Donna Lichaw discusses how story can be thought of as a tool to enhance experience.

Here’s an excerpt from the article:

What’s great about story and its underlying structure is that it provides you with a framework—a formula, if you will—for turning your customers into heroes. Plot points, high points, and all. Story is one of the oldest and most powerful tools you have to create heroes. And as I’ve seen and will show you in this book, what works for books and movies will work for your customers, too.

Read the article: Building Better Products with Story

Have you built better products with the help of story? Comment below, we’d love to hear from you.

Add a Comment