Despicable Design – When “Going Evil” is the Perfect Technique

Jared Spool

July 14th, 2017

In this week’s article, I discuss how “Going Evil” can break creative log jams and encourage collaboration.

Here’s an excerpt from the article:

In many other exercises where you ask a group to talk about user experience, the designers often take over. They have the experience and generate ideas faster than their peers, so they dominate the discussion. This has the effect of pushing the non-designers aside.

Yet, in this exercise, making a design worse goes against every bit of training those designers have. It slows them down.

The people who believe they’re not designers can jump right in. A bonus is there’s no wrong answer. You can’t make something “not bad enough.” There’s always room for more badness.

Plus, it’s fun. Giggling. Laughing. Snickering. The room is alive and vibrant. This is a creative exercise with no downside. Everyone gets involved.

Read the article: Despicable Design – When “Going Evil” is the Perfect Technique

Have you had to “Go Evil” to foster a creative breakthrough? Tell us about it below.

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